With a new Football Coach, A new football stadium, and a new
Athletic Director, FAU football is in a time of change and the FAU football
brand is quite different than when football was first introduced to FAU. But
how can our
FAU football 2012 program
tell the students, the parents, alumni, the community, and even the Nation they
are no longer a 1-11 team that plays 30 minutes away from its home campus?
This is a question that we hope will be
addressed in the search for the new Athletic Director, but without a doubt, the
marketing and advertising plan of our FAU Sports needs to be re-strategized and
work more aggressively to give people even a thought about the FAU team when
they drive through South Florida.
FAU Football 2012
has a chance to recreate what it means to be an Owl fan, while still giving all
respect and honor to our legend Howard Schnellenberger. While Schnellenberger laid the
foundation for FAU football, Pelini will have the opportunity to build a
franchise that can compete nationally, with our great location that attracts
recruits from all over the country, our exquisite new stadium, our unique and
‘new’ sense of school pride that grows year after year. Creating a perception that FAU Football 2012 is ahead of other schools
in all aspects of the game such as talent, motivation, pride, style, ‘swag’,
speed, and size will draw the attention that we have been seeking and craving
for years now.
In order to create this image of
FAU Football 2012, many strategies can be taken into consideration.
However, starting with the basics is high on the priority list considering the
‘FAU Owl Athletics’ facebook page has less than 800 likes when the student
population is over 28,000 students at Florida Atlantic University.
With that said, FAU Athletics should
first start off with a full time Sports Marketing Director, who will then
create a staff comprised of 8-10 interns that are currently enrolled at FAU and
are looking to get involved in a sports marketing career. This team would be
responsible for updating and marketing the social media outlets such as
Facebook, Twitter, Google+, and any others that can reach out to potential
fans.
Also, creating and posting
signage around campus and the community about upcoming events is a great and
easy way to get the word out about games, but more importantly creates a
presence of the team within the community and informs the average person that a
team exist in the area.
Again,
these are simple strategies, but are easy and have yet to be fully accomplished
therefore, they will be a quick jump start for our marketing campaign.
Although I am definitely not the only
one with ideas for our Athletic Department, the more ideas the better, so by
allowing more students to be a part of the team offers great experience and
helps the overall brand awareness of
FAU
Football 2012!
Until a new AD
is hired, we will have to settle to dreaming and hopefully sooner than later we
can begin a marketing plan, create a notable perception of FAU Sports.
Sincerely,
The Informer
